About Us

Who we are, What we do,
and Why we do it

Since our company began in 1997, we've certified countless food handlers, worked with more than 200 food safety trainers, and guided our learners to achieve an exam pass rate of over 98%.

Behind those numbers lies a story of growth, learning, and continuous development as we seek to provide exceptional service and best-in-class education for all kinds of foodservice businesses.

Whether you're a small town restaurant or a nationwide chain, we help you become fully compliant with all relevant regulations and stay ahead of everything you need to know about food handler safety.

Our journey took us from two people in a small office to an industry-leading business with contractors and partnerships across the globe. Wherever your journey takes you, we're grateful to be a part of it.

Food handler training
A woman teaching a man how to do something on the computer

Our story

Freeborn & Associates Inc, the precursor to FoodSafetyMarket, began in 1997 with a handful of clients and a desire to become Canada's leading food safety educator.

In the decades since then, we've realised that dream (and a few others!) – expanding across the country and becoming the go-to partner for all kinds of foodservice businesses from grocery stores to fast food franchises.

It's not just about building our business, however. We've always been deeply involved in the industry and committed to its development, refining and evolving to meet new food safety challenges.

In 1999, founder Kevin Freeborn was invited to help develop a new version of a leading US certification.

A year later, the team brought its expertise home – consulting on two new Canadian food safety programs that set the bar for later iterations.

Throughout the 2000s, we continued to be at the cutting edge of industry innovation. Our work with HACCP software systems and our train-the-trainers programs were recognized by the Foodservice Consultants Society International, scooping us FCSI awards in both 2003 and 2005.

With more technological tools available by the end of the decade, our team further embraced the digital revolution. We were the first to create and implement a learning management system specifically designed for e-learning food safety certification – later adapted to easily integrate with a client's existing in-house LMS.

As our services grew, so did the business and in 2016 the FoodSafetyMarket brand was born. We now offer a range of online and in-person courses, supporting materials, virtual resources, consulting services, and more. Our client list includes some of Canada's top brands, including Wendy's, Burger King, and The Keg. We also work closely with academic institutions and trainers, continuing our mission of educating future food handlers.

Our Values

FoodSafetyMarket isn’t just an online certification provider, we're a full-service firm with a passion for education and a drive to create a sustainable culture of food safety.

We want to help operators in the industry meet and exceed safety standards. We want to make it easy for employees, trainers, and individuals to access high-quality learning tools. We want to give our clients the confidence that comes from knowing they're prioritizing best practices.

In short, we're here to serve you...so you can safely serve your customers.

And we do that by putting you first. We care about every client's experience, working with them to continuously improve our offerings and deliver first class service.

Our values are apparent in how we do business – honestly, ethically, and for the good of our clients, customers, and community.

A woman instructing a workshop with her team in an office
Individual Food Handler Certificate

solutions for all types of organizations

We have been working for over 20 years to provide customized solutions for all types of businesses.

kfc logo
Logo Wendys